Workfront Business Product Lead, Director
- United States - Illinois - Lake Forest
- United States - Florida - Tampa
- United States - Any Pfizer Site
- United States - Pennsylvania - Collegeville
- United States - New York - New York City
We are transforming how content is created, reviewed, and delivered – fast, compliant and at scale. Our End-to-End Content Strategy connects AI, automation, data and smart workflows to deliver high-quality content globally.
At the center of this transformation is a connected product ecosystem, powered by AI-enabled solutions, and data-driven insights, combined with streamlined processes that enhance productivity and maximize marketing ROI. Our commitment is clear: to deliver a streamlined, compliant, user-centric AI-enabled content experience that supports our business globally.
If you are passionate about innovation, collaboration and building products that sit at the intersection of strategy, user experience and technology, join us. Be part of a team that’s setting the North Star for content excellence, leveraging AI and automation to unlock new possibilities and deliver meaningful impact globally.
ROLE PURPOSE
The Workfront Business Product Lead drives the success of marketing teams by leveraging marketing automation through Adobe Workfront, developing and delivering product offerings that support end-to-end workflows for colleagues and agency partners.
This role serves as the voice of the customer, shaping product strategy and prioritization to improve operational execution, user experience, and measurable outcomes.
This role is responsible for translating business priorities into scalable product capabilities, guiding the evolution from foundational enablement to intelligent automation.
This role is accountable for execution excellence—from early concept and prototyping through enterprise-wide adoption—driving measurable outcomes in user productivity, quality, compliance confidence, and speed to market.
This is an exciting position that has an opportunity to partner with AI teams for further integration.
ROLE RESPONSIBILITIES
Product Strategy and Value Delivery
Shape and refine Workfront product strategy and vision that delivers value to customers, aligned to marketing organization priorities.
Develop and deliver innovative product offerings supporting end-to-end workflows for internal teams and agency partners
Lead work management improvements that strengthen Workfront as a central hub for operational execution—connecting teams and streamlining workflows
Build and curate a prioritized backlog to address fundamental gaps impacting Workfront user experience and operational efficiency
Establish and maintain product governance, including prioritization frameworks, decision rights, and cross‑functional alignment mechanisms
Ensure transparency into backlogs and product performance through data -driven metrics (e.g., adoption, efficiency, reuse, impact) to inform ongoing optimization
Manage Stakeholder buy-in, business requirement alignment and coordination of digital delivery to market release plans
Cross-functional Collaboration and Stakeholder management
Collaborate with business, engagement, and operations leaders to incorporate user feedback, adoption signals, and market readiness into product decisions
Collaborate with internal digital teams, UX experts, and stakeholders to implement a roadmap that streamlines processes while capturing critical metadata for optimization
Partner with peer platform owners to ensure seamless integration across the broader marketing and technology ecosystem
Change Management, Enablement and Continuous improvement
Enable product rollout and scaling efforts, ensuring organizational readiness across processes, systems, and support teams
Partner with Content at Scale and change management teams to deliver cohesive onboarding, communications, and adoption experiences
Lead continuous improvement cycles that incorporate user feedback, performance data, and evolving business needs into future releases and roadmap planning
Clearly articulate value propositions that map back to business needs
BASIC QUALIFICATIONS
8+ years in product management/platform delivery
Bachelor's degree required
Experience with regulated workflows in pharma/life sciences strongly preferred
Experience stabilizing/optimizing Workfront environments user experience improvement efforts
Familiarity with integrated ecosystems spanning Workfront and adjacent platforms (e.g., DAM-related dependencies)
Experience influencing and managing cross‑functional stakeholders with conflicting viewpoints to drive consensus and progress
Proficient in mapping user journeys to uncover challenges and opportunities for experience optimization
Skilled at translating insights into innovative solutions and well‑defined user stories for development teams
Knowledge of marketing operations is considered a strong asset
Exceptional analytical skills to interpret usage data and derive actionable insights
Strong communication skills, able to engage senior stakeholders and align diverse technical and business teams BA/BS in business, engineering, computer science, or other related fields
Passion for user-centric design and AI innovation, with a collaborative mindset and resilience in fast-paced, matrixed environments
Excellent communication and influence skills, comfortable engaging executive stakeholders and global teams
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
PREFERRED QUALIFICATIONS
- Experience with regulated workflows in pharma/life sciences strongly preferred
- Master’s degree in business, Computer Science, Marketing, or a related field; MBA or advanced certification in Product Management/AI preferred
OTHER JOB DETAILS
- Last Day to Apply: April 20, 2026
- Work Location Assignment: Hybrid, 2-3 days onsite/week, US Commercial Pfizer site required (per Pfizer’s Log in for Your Day Policy)
#AdobeWorkFront #ProductManager #JIRA

The annual base salary for this position ranges from $162,900.00 to $271,500.00.* In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

* The annual base salary for this position in Tampa, FL ranges from $146,600.00 to $244,400.00.

Relocation assistance may be available based on business needs and/or eligibility.

Candidates must be authorized to be employed in the U.S. by any employer.
U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.

Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Pfizer endeavors to make www.pfizer.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email disabilityrecruitment@pfizer.com. This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned.
Breakthroughs that change patients’ lives
Research confirms what intuition tells us: that purpose-driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.
Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:
“Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
“Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
“Patients’ lives” - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.
Our Values
To fully realize Pfizer’s purpose, we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
The “how” is represented by four simple, powerful values—courage, excellence, equity, and joy—that define our company and our culture.
Courage: Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive.
Excellence: We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes.
Equity: We believe that every person deserves to be seen, heard, and cared for. This happens when we are inclusive, act with integrity, and reduce healthcare disparities.
Joy: We give ourselves to our work, but it also gives to us. We find joy when we take pride, recognize one another, and have fun.
Benefits at Pfizer
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.
Our Competitive Benefits Programs help our colleagues by:
- Promoting Health and Wellness to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced-cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
- Strengthening Colleagues’ Financial Security by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.
- Providing Benefits and Time off for the Moments that Matter to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12 week parental leave policy for both parents of a new born, 10 day of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave, and additional country-specific programs.
- And so much more, depending on your country and site, Pfizer offers childcare facilities or discount programs, on-site health and/or fitness centers, movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
For U.S. based jobs, view an overview of Pfizer’s U.S. benefits program (opens in a new window)