市场经理 - GU Portfolio
- China - Shanghai - Shanghai
POSITION SUMMARY
Own portfolio or big strategic brand strategy to maximize the franchises business to achieve earnings and revenues objectives; Define and Drive the portfolio or big strategic Brand Strategy, drive the growth and lifecycle management, forecast revenue and Opex, ensuring the realization of revenue and profitability targets in China; Interface with WWT and global/local functional team as TA portfolio (or big strategic brand) lead.
Assist the Marketing Lead to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business.
Responsibilities
Portfolio Management
· Develop the big strategic brand or portfolio strategies to optimize the business, including big strategic brand plan or portfolio plan and its LRF, and lifecycle management.
· Lead portfolio or big strategic brand growth initiatives, including executing portfolio or brand strategies, managing compliance review, leading development of the campaign and selecting best fitting moduels for the market , leading and developing POA and execution and supporting to train field force on product positionin and prioritization, supporting on tracking progress towards target
· Cross-functional TA leadership – across Field Force, medical, legal, regulatory, etc to get alignment
· Input to the country OP plan
· Interface with WWT to gain support
· Prepare report for global & country level internal communication
Organization Effectiveness and People Development
· Assist the Marketing Lead to develop effective team structure to support the growth of business
· Assist the senior Marketing Manager or RTAL to establish competency requirement for every marketing position and performance standard for the major market programs
· For the portfolio lead, develop subordinates through coaching and training programs
Resource Management
· Lead team in the portfolio (or big strategic brand) budget planning and control
· Input to allocate and manage in the portfolio budget(or big strategic brand) , sales target and P&L
POSITION RESPONSIBILITIES
Accountable
Lead portfolio or big strategic brand strategies and plan Review and actively contribute to brands plan and A&P allocation Lead the review of product life cycle management strategy with cross function team. Review the key Campaigns Development and execution, select best fitting modules for the portfolio and brand needs Interface with WWT to gain support on relevant TA or brand For the big strategic brand marketing manager Promo Meetings: Manage compliance review of materials Develop promotional meetings strategy (with senior marketing manager or RTAL)
s Validate brand-specific messages, design training (w/medical, regulatory)
s Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical
Shared Accountability
Develop the OP plan and influence sales targets and brand A&P allocations (with BU Lead, GCO , senior marketing manager or RTAL) Long-range forecasting (with BU Lead, senior marketing manager or RTAL) Revenue adjustments, as needed (with BU Lead, senior marketing manager or RTAL) Develop TA life cycle management strategy with senior marketing manager or RTAL and WWT
s Develop effective structure with senior marketing manager or RTAL and BU Head.
s Develop MKT team competency with senior marketing manager or RTAL
ORGANIZATIONAL RELATIONSHIPS
RTAL /Sales lead/Business Unit Leads (For big strategic brand, need to all sales team) Global Cross Function Legal Lead Market Access Lead Medical Affairs Lead Regulatory Lead GCO Marketing services, Business Analytics & Insights (BAI)
EDUCATION AND EXPERIENCE
Qualifications:
Bachelor degree in Medical or Medicine, Master degree and MBA preferred.Proficient oral and written English 5-8 years marketing experience with above 18 months SBM experience
TECHNICAL SKILLS REQUIREMENTS
Indicate the technical skills required and/or preferred, as applicable.
Expect candidates to demonstrate these competencies (for portfolio marketing manager, more requirement need on people manager roles):
· Demonstrates business acumen
· Acts decisively
· Seizes accountability
· Holds people accountable
· Grows-others
· Leads change
· Self-awareness
· Commits to “One Pfizer”
· Builds effective teams
Expect candidates to demonstrate these commercial /management competencies
· Marketing , Customer and Competitor Insight
· Marketing Execution
· Strategic and Operational Business/Marketing Planning
· Data analysis, interpretation and communications
· Performance and Program Metrics
· Exceptional interpersonal skills
· Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, BU Leads/CM)
· Exceptional prioritization –among/across brands, resource-constrained context;
· Vendor management
· Proficiency in the local language as well as English proficiency
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market ResearchBreakthroughs that change patients’ lives
Research confirms what intuition tells us: that purpose-driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.
Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:
“Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
“Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
“Patients’ lives” - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.
Our Values
To fully realize Pfizer’s purpose, we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
The “how” is represented by four simple, powerful values—courage, excellence, equity, and joy—that define our company and our culture.
Courage: Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive.
Excellence: We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes.
Equity: We believe that every person deserves to be seen, heard, and cared for. This happens when we are inclusive, act with integrity, and reduce healthcare disparities.
Joy: We give ourselves to our work, but it also gives to us. We find joy when we take pride, recognize one another, and have fun.
Benefits at Pfizer
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.
Our Competitive Benefits Programs help our colleagues by:
- Promoting Health and Wellness to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced-cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
- Strengthening Colleagues’ Financial Security by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.
- Providing Benefits and Time off for the Moments that Matter to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12 week parental leave policy for both parents of a new born, 10 day of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave, and additional country-specific programs.
- And so much more, depending on your country and site, Pfizer offers childcare facilities or discount programs, on-site health and/or fitness centers, movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
For U.S. based jobs, view an overview of Pfizer’s U.S. benefits program (opens in a new window)