Country Brand Manager - Oncology
- Malaysia - Kuala Lumpur
ROLE SUMMARY
Reporting to the Marketing Lead – Oncology, the Country Brand Manager is accountable for planning, leading and implementing marketing strategies and tactics for current and new product launch. The CBM owns the budget and execution of programs in accordance with strategic direction of brand leveraging on omnichannel approach. CBM is responsible for driving financial performance and management of franchise A&P, identify market opportunities, and actions designed to increase market share and prepare the market launches. Part of the responsibilities, the CBM gathers and articulates HCPs and patient insights collaborating effectively with cross functional team members to execute strategic planning in different brand life cycle, in line with Pfizer’s purpose to drive patient access to treatment. Ensure maximization of financial and human resources consistent with local and global asset/portfolio strategies.
ROLE RESPONSIBILITIES
Accountable for the strategic plan that maximizes patient impact and delivers against financial objectives for the category or business segment end-to-end. This will include the existing portfolio and launch preparations for new assets or indication, if any
Accountable for tailoring (glocalizing) global brand strategies, tactical programs and TA-specific customer experiences leveraging on omnichannel approach to meet local market needs.
Leads the cross functional brand/category team and is accountable for its effectiveness and performance
Mastering the matrix and co-create strategies and execution plans with cross functional teams and stakeholders, according to the strategy defined by the company
Accountable for the planning and coordination of the stakeholder engagement, across functions, to meet category objectives.
Accountable for developing the organizational capabilities necessary to execute the strategic plan.
Responsible for the P&L of the brands / portfolio, including revenue and forecasts.
Leading the development of the strategic trademark plan and align recommendations with the global team and executive management.
Identify new market opportunities by reviewing research, creating studies, analyzing investments, and global alignment with the company directives.
Define priorities in the development of new projects and launch of new products, defining responsibilities, objectives and deadlines.
Direct and follow up the interface with the various areas of the company, such as: plant, sales force, regulatory, market intelligence, medical, legal, finance, etc. in order to inform, seek and/or solve issues relating to products that may be under its responsibility.
Operate independently within defined guidelines and comply with industry Code of Conduct and Country annex (SOP).
QUALIFICATIONS
Strong track record of marketing experience within the healthcare industry, pharmaceutical management roles, and experience in multi-channel/omnichannel marketing would be an added advantage.
Bachelor's Degree or equivalent required, Master's degree preferred.
Strategic and innovative thinker and able to anticipate future needs.
Collaborative approach to matrix relationships to lead, develop and execute strategies with commercial and non-commercial functions internally is required.
Have HCP/patient focused mindset with a broad understanding of healthcare, and pharmaceutical environment to shape market and brand strategies to meet HCPs/patients’ needs.
Excellent verbal and written communications skills.
Ability to persuade, negotiate or influence others without authority.
Fluency in written and spoken English.
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market ResearchBreakthroughs that change patients’ lives
Research confirms what intuition tells us: that purpose-driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.
Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:
“Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
“Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
“Patients’ lives” - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.
Our Values
To fully realize Pfizer’s purpose, we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
The “how” is represented by four simple, powerful values—courage, excellence, equity, and joy—that define our company and our culture.
Courage: Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive.
Excellence: We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes.
Equity: We believe that every person deserves to be seen, heard, and cared for. This happens when we are inclusive, act with integrity, and reduce healthcare disparities.
Joy: We give ourselves to our work, but it also gives to us. We find joy when we take pride, recognize one another, and have fun.
Benefits at Pfizer
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.
Our Competitive Benefits Programs help our colleagues by:
- Promoting Health and Wellness to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced-cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
- Strengthening Colleagues’ Financial Security by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.
- Providing Benefits and Time off for the Moments that Matter to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12 week parental leave policy for both parents of a new born, 10 day of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave, and additional country-specific programs.
- And so much more, depending on your country and site, Pfizer offers childcare facilities or discount programs, on-site health and/or fitness centers, movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
For U.S. based jobs, view an overview of Pfizer’s U.S. benefits program (opens in a new window)