电商品牌经理-上海
- China - Shanghai - Shanghai
职位概述
Job Overview
具有战略思维和商业敏锐度的社交媒体运营经理，负责处方药相关的社交媒体运营工作。该职位需要深刻理解社交媒体运营逻辑、KOL/KOC及内容创作，并严格遵守医药行业法规。理想的候选人需兼具创意与数据分析能力，以提升用户互动，同时确保品牌合规性。
We are seeking a highly strategic and business-savvy Social Media Operations Manager to lead our prescription drug-focused social media initiatives. This role requires a deep understanding of social media dynamics, content generation for KOLs/KOCs, and compliance with pharmaceutical regulations. The ideal candidate will combine creativity with analytical rigor to drive engagement while ensuring brand integrity and adherence to industry guidelines.
核心职责
Key Responsibilities
1. 社交媒体策略与执行
1. Social Media Strategy & Execution
制定并实施基于数据的社交媒体策略，针对处方药受众（患者/HCPs）覆盖多平台（如抖音、小红书、微博、微信、专业医疗论坛）。
主导KOL/KOC合作：识别、签约并管理与医疗领域影响者的合作，共同创作合规、教育性强且具有吸引力的内容。
监督内容/话题策划，确保符合医学、法律和合规（MLR）审核流程。
基于对各平台逻辑、算法、优缺点的理解，优化平台专属运营策略（如短视频 vs. 长图文）。
Develop and implement data-driven social media strategies tailored to prescription drug audiences (patients/HCPs) across platforms (e.g., Douyin, Rednote, Weibo, WeChat, and professional forums).
Lead KOL/KOC collaboration: Identify, onboard, and manage partnerships with healthcare influencers to co-create compliant, educational, and engaging content.
Oversee content/topic generation, ensuring alignment with medical, legal, and regulatory (MLR) review processes.
Optimize platform-specific approaches by leveraging knowledge of each platform’s logic, algorithms, advantages, and limitations (e.g., short-video vs. long-form content).
2. 合规与商业敏锐度
2. Compliance & Business Acumen
严格遵守医药广告法规（如中国《药品管理法》、临床指南），确保所有内容合规。严格遵守公司的相关规定，确保零合规事件。
将复杂的医学信息转化为易懂、患者友好的内容，同时保证准确性。
监测行业趋势和竞品动态，识别机会与风险。
Navigate strict pharmaceutical advertising regulations (e.g., China’s Drug Administration Law, clinical guidelines) to ensure all content meets compliance standards. Strictly adhere to company regulations to ensure zero compliance incidents.
Translate complex medical information into accessible, patient-friendly content without compromising accuracy.
Monitor industry trends and competitor activities to identify opportunities and risks.
3. 绩效管理与责任感
3. Performance & Accountability
设定KPI（触达、浏览、互动等）并定期分析数据以优化策略。
跨团队协作（医学事务、合规法务、企业沟通、BU等），确保社交媒体目标与业务目标一致。
快速应对危机或错误信息。
Define KPIs (Reach, view, interaction, etc.) and regularly analyze performance to refine strategies.
Collaborate with cross-functional teams (Medical Affairs, Compliance & Legal, Communication, etc.) to align social media efforts with business goals.
Manage crises or misinformation swiftly.
4. 创新与适应力
4. Innovation & Adaptability
尝试新兴形式（如医生直播问答、互动工具）以提升用户参与。
根据平台更新、法规变化或用户行为调整策略。
Experiment with emerging formats (e.g., live Q&A with HCPs, interactive tools) to enhance user engagement.
Adapt strategies based on platform updates, regulatory changes, or shifts in patient/HCP behavior.
任职要求
Qualifications
经验: 3年以上社交媒体运营经验，医药/医疗行业或强监管领域优先。
具备KOL/KOC管理及医疗健康内容创作经验。
熟悉处方药商业模式（如电商、互联网医院等）。
技能:
精通国内外社交媒体生态（如微信、抖音等）。
较强的商业意识，能平衡教育目标与商业需求。
熟练使用分析工具及合规流程。
品质:
责任心强、注重细节、恪守合规与职业道德。
适应快节奏和不确定性，主动性强。
Experience: 3+ years in social media operations, preferably in healthcare/pharmaceuticals or highly regulated industries.
Proven track record in KOL/KOC management and content creation for medical/health topics.
Familiarity with prescription drug business models (e.g., EC, internet HP, etc.).
Skills:
Deep understanding of social media ecosystems (China + global platforms).
Strong business sense; ability to balance educational goals with commercial objectives.
Fluent in analytics tools and compliance workflows.
Mindset:
Accountable, detail-oriented, and ethical with a commitment to compliance.
Agile and proactive in a fast-paced, ambiguous environment.
为什么加入我们？
Why Join Us?
通过推动数字医疗普及，改善患者生活。
站在医药与数字创新的交叉领域。
具有竞争力的职业发展机会及协作文化。
- Impact lives by advancing digital healthcare literacy.
- Work at the intersection of cutting-edge pharma and digital innovation.
- Competitive professional growth and a collaborative culture.
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market ResearchBreakthroughs that change patients’ lives
Research confirms what intuition tells us: that purpose-driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.
Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:
“Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
“Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
“Patients’ lives” - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.
Our Values
To fully realize Pfizer’s purpose, we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
The “how” is represented by four simple, powerful values—courage, excellence, equity, and joy—that define our company and our culture.
Courage: Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive.
Excellence: We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes.
Equity: We believe that every person deserves to be seen, heard, and cared for. This happens when we are inclusive, act with integrity, and reduce healthcare disparities.
Joy: We give ourselves to our work, but it also gives to us. We find joy when we take pride, recognize one another, and have fun.
Benefits at Pfizer
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.
Our Competitive Benefits Programs help our colleagues by:
- Promoting Health and Wellness to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced-cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
- Strengthening Colleagues’ Financial Security by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.
- Providing Benefits and Time off for the Moments that Matter to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12 week parental leave policy for both parents of a new born, 10 day of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave, and additional country-specific programs.
- And so much more, depending on your country and site, Pfizer offers childcare facilities or discount programs, on-site health and/or fitness centers, movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
For U.S. based jobs, view an overview of Pfizer’s U.S. benefits program (opens in a new window)