Commercial Excellence and Innovation Lead, SSA
- South Africa - Sandton
POSITION SUMMARY
The role is responsible for driving performance in marketing and sales by optimizing digital & virtual engagement channels, leveraging advanced analytics and artificial intelligence to deliver innovative, data-driven solutions to enhance the patient & customer experience.
The role acts as a connector between local critical business needs and Chief Marketing Office (CMO) /Emerging Markets Commercial Office (EMCO) driving optimization and standardization when needed. Some of the main areas of focus are
• Drives executional transformation and impact at the local level, while ensuring global strategic alignment.
• Leads Global-to-local orchestration and pilot execution.
• Steer prioritization of local initiatives, while maintaining global strategic alignment.
• Omnichannel Customer & Patient Engagement
• Channel and Content Management
• CFC execution metrics and tools
POSITION RESPONSIBILITIES
- Drive excellence in execution by driving key projects, strategic initiatives with a strong focus on digital transformation, insights, and advanced analytics and close partnership with both sales and marketing teams.
- Drive excellence in integrated marketing adoption for local marketers by evaluating customer insights, defining patient journeys, building omnichannel customer engagement and content management.
- Drive key marketing execution projects (New WoW & Adobe WF), and strategic link with COLAB, content re-use, self-generation of content and adoption of the DataHub and other data-driven solutions for marketing and sales
- Accelerate innovation by implementing AI-powered tools and platforms to provide real-time data visibility and predictive insights for performance improvement across marketing and sales.
- Marketing led: Omnichannel Experience & Insights, Content Process Effectiveness, Channel Management
- Sales led: Effective adoption of DSP, WABs, and RTEs, focused on productive and quality of HCP visits. Drive the adoption of International Sales Standards to have a more effective and competitive CFC Team.
- Structure and drive the adoption of the framework to operate Marketing and CFC SMEs Communities of Practice and incentivize a culture of innovation, knowledge sharing and excellence.
- Partner with EM Commercial Excellence & AI and L&D to drive the adoption of the integrated marketing capabilities and CFC effectiveness excellence as well as embed digital and AI capabilities into integrated marketing and commercial effectiveness programs.
- Lead cross-brand Patient Experience & Engagement, by partnering with CBM/CBL to develop impactful patient activation solutions.
- Foster a culture of innovation by piloting and scaling AI and analytics solutions that drive measurable business impact.
EDUCATION AND EXPERIENCE
- Relevant Bachelor’s degree
- 10 years of commercial experience across pharma and or other industries
- Track record of strong networking and working collaboratively across functions and geographies in matrix organizations
- Strong analytical prowess to conduct root cause analysis to diagnose and prioritize the right problem/solution (i.e., solve the cause, not the symptom)
- Demonstrated success on setting/evolving Go to Market/Business Model, strategic initiatives with risks assessed and a mitigation plan developed.
- Experience in marketing/ digital marketing/ omnichannel marketing, KPIs management
TECHNICAL SKILLS REQUIREMENTS
Technical skills required and/or preferred, as applicable.
- Experience in marketing related and/or sales functions in Pharma
- Exposure to Salesforce excellence will be an advantage.
- Influencing skills, ability to work with cross functional teams to drive common organizational output.
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market ResearchBreakthroughs that change patients’ lives
Research confirms what intuition tells us: that purpose-driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.
Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:
“Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
“Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
“Patients’ lives” - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.
Our Values
To fully realize Pfizer’s purpose, we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
The “how” is represented by four simple, powerful values—courage, excellence, equity, and joy—that define our company and our culture.
Courage: Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive.
Excellence: We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes.
Equity: We believe that every person deserves to be seen, heard, and cared for. This happens when we are inclusive, act with integrity, and reduce healthcare disparities.
Joy: We give ourselves to our work, but it also gives to us. We find joy when we take pride, recognize one another, and have fun.
Benefits at Pfizer
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.
Our Competitive Benefits Programs help our colleagues by:
- Promoting Health and Wellness to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced-cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
- Strengthening Colleagues’ Financial Security by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.
- Providing Benefits and Time off for the Moments that Matter to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12 week parental leave policy for both parents of a new born, 10 day of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave, and additional country-specific programs.
- And so much more, depending on your country and site, Pfizer offers childcare facilities or discount programs, on-site health and/or fitness centers, movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
For U.S. based jobs, view an overview of Pfizer’s U.S. benefits program (opens in a new window)