Country Brand Lead - Specialty Care
- Saudi Arabia - Jeddah
- Saudi Arabia - Riyadh
ROLE SUMMARY
Country Brand Lead is Responsible for planning, leading, and controlling the development of marketing strategies and objectives relating to the category in Saudi market, as well as identifying market opportunities, actions intended for increasing market share, management and innovation pipeline, and also ensure maximization of financial and human resources available according to the company’s global directives. Ensures that all activities are conducted in accordance with company policies and SOPs, Pfizer values, and global guidelines (including MAPP, FCPA), as appropriate.
ROLE RESPONSIBILITIES
Marketing Strategy
- Leverage tools and levers to gain a deeper understanding of customer experience to inform strategic approach
- Adapt and tailor competitive positioning and messaging/creative to Saudi
market
- Demonstrate deep marketing expertise and critical thinking to challenge status quo
- Customize customer journeys to Saudi market and identify key influence points in end-to-end customer experience
- Prioritize marketing efforts to maximize commercial return by segment / microsegment
Marketing Execution
- Assess priority channels by audience and activate through content / messaging
- Design strong creative briefs that inform creative development and media execution
- Define and proactively optimize the marketing mix across paid, owned and earned channels frequently / regularly to incorporate real-time insights, where applicable
- Use agile marketing methods to test and execute content
- Develop marketing plans and content that deliver high-performing campaign results
Marketing Measurement
- Understand how to leverage advanced analytics and digital tools in the local market context to proactively drive higher marketing performance
- Use data to guide marketing strategies, resource allocation, and investment decisions
- Identify trends and actionable insights to improve marketing effectiveness
- Understand marketing KPI measurement and attribution across channels
- Leverage new technology and data to further improve marketing measurement, performance and end-to-end customer experience
Leadership
- Accept ambiguity, lean in with curiosity, and pivot with agility to best meet the needs of people and situations
- Have a bias for action, learn by doing, and move fast to seize new opportunities
- Speak up, innovate, take risks, and raise the bar for a better future
- Lead with purpose and integrity and exhibit a strategic, enterprise mindset
- Build trust with partners and leverage each other’s expertise to multiple impact
- Support one another through compassion, empowerment, recognition, and a culture of joy
BASIC QUALIFICATIONS
10 years of commercial experience in Pharma Industry.
Experience in Saudi is a Plus.
Marketing or relevant function experience within the industry.
Bachelor's Degree or equivalent required
Proficiency in Arabic & English.
PREFERRED QUALIFICATIONS
· Master's degree degree
· Therapeutic Area experience
· High Self-awareness
· Builds effective teams.
· Leads change and innovation.
· Demonstrates business acumen and entrepreneurial spirit.
· Acts decisively in complex and fast-moving environment.
· Insight – Mastering.
· Data Analysis, Interpretation, Communication – Mastering.
· Strategy & Planning – Applying.
· Execution – Mastering.
· Innovation – Applying.
· New Asset – Applying.
· Metrics – Mastering.
· Matrix management – Mastering.
· Market Access – Applying.
· Market Research – Applying.
ORGANIZATIONAL RELATIONSHIPS
Country President /Category Leads , Legal Lead , Compliance Lead , PH&E Lead , Launch Excellency lead , Medical Affairs Lead, Regulatory Lead , Marketing roles EMGL, eMCM marketing GCO Marketing services, Business Analytics & Insights (BAI)
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market ResearchBreakthroughs that change patients’ lives
Research confirms what intuition tells us: that purpose-driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.
Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:
“Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
“Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
“Patients’ lives” - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.
Our Values
To fully realize Pfizer’s purpose, we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
The “how” is represented by four simple, powerful values—courage, excellence, equity, and joy—that define our company and our culture.
Courage: Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive.
Excellence: We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes.
Equity: We believe that every person deserves to be seen, heard, and cared for. This happens when we are inclusive, act with integrity, and reduce healthcare disparities.
Joy: We give ourselves to our work, but it also gives to us. We find joy when we take pride, recognize one another, and have fun.
Benefits at Pfizer
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.
Our Competitive Benefits Programs help our colleagues by:
- Promoting Health and Wellness to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced-cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
- Strengthening Colleagues’ Financial Security by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.
- Providing Benefits and Time off for the Moments that Matter to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12 week parental leave policy for both parents of a new born, 10 day of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave, and additional country-specific programs.
- And so much more, depending on your country and site, Pfizer offers childcare facilities or discount programs, on-site health and/or fitness centers, movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
For U.S. based jobs, view an overview of Pfizer’s U.S. benefits program (opens in a new window)