EC Brand Manager-Paid Media&Booth-上海
- China - Shanghai - Shanghai
职位概述
具有战略思维和商业敏锐度的付费媒体与合作经理，负责处方药（减重领域）的精准流量获取与线下触点管理。该职位需要深刻理解数字广告投放逻辑（SEM/信息流）、展台活动策划及合规要求。候选人需兼具数据驱动思维与项目管理能力，以优化投入产出比（ROI），同时确保品牌合规性。
We are seeking a highly strategic and business-savvy Paid Media & Booth Manager to lead our paid traffic acquisition and offline touchpoint initiatives for prescription drugs (in Weight Management). This role requires a deep understanding of digital advertising mechanics (SEM/Feeds), booth activation, and compliance. The ideal candidate will combine data-driven rigor with project management excellence to optimize ROI while ensuring brand integrity and adherence to industry guidelines.
Key Responsibilities
核心职责
1. Paid Media Strategy & Execution
付费媒体策略与执行
Manage media budgets and pacing to lower Cost Per Acquisition (CPA) and collaborate closely with the "Social Media " team to maximize content impact.
管理活动预算与投放节奏，与“社交媒体运营”团队紧密配合，最大化内容影响力。
2. Booth Activation & Event Management
展台策划与活动管理
Oversee the planning and execution of booths for conferences, patient education events, etc., ensuring designs align with visual identity and are interactive. Design booth traffic diversion mechanisms to effectively convert offline traffic into online digital assets.
负责会议、患者教育活动等展台策划与落地执行，确保展台设计符合品牌视觉识别系统并具备互动性。设计展台引流机制，将线下流量有效转化为线上数字资产。
3. Compliance & Business Acumen
合规与商业敏锐度
Navigate strict pharmaceutical advertising regulations to ensure all paid creatives (images/videos/landing pages) pass Medical, Legal, Compliance and related review.
严格遵守医药广告法规，确保所有付费素材（图片/视频/落地页）通过医学、法律和合规等审核。
Qualifications
任职要求
5+ years in digital marketing or media buying, preferably in healthcare/pharmaceuticals or highly regulated industries.
5年以上数字营销或媒介购买经验，有医药/ healthcare行业或强监管领域经验者优先。
Proven track record in managing large-scale booth activations or offline roadshows.
具备大型展台活动（Booth）或线下路演的项目管理经验。
Familiarity with prescription drug digital business models.
熟悉处方药数字化商业模式.
Result-oriented, data-sensitive, with a strong sense of accountability and compliance.
结果导向，对数字敏感，具备极强的责任心与合规意识。
为什么加入我们？
Why Join Us?
- 通过推动数字医疗普及，改善患者生活。
- 站在医药与数字创新的交叉领域。
- 具有竞争力的职业发展机会及协作文化。
- Impact lives by advancing digital healthcare literacy.
- Work at the intersection of cutting-edge pharma and digital innovation.
- Competitive professional growth and a collaborative culture.
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market ResearchBreakthroughs that change patients’ lives
Research confirms what intuition tells us: that purpose-driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.
Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:
“Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
“Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
“Patients’ lives” - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.
Our Values
To fully realize Pfizer’s purpose, we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
The “how” is represented by four simple, powerful values—courage, excellence, equity, and joy—that define our company and our culture.
Courage: Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive.
Excellence: We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes.
Equity: We believe that every person deserves to be seen, heard, and cared for. This happens when we are inclusive, act with integrity, and reduce healthcare disparities.
Joy: We give ourselves to our work, but it also gives to us. We find joy when we take pride, recognize one another, and have fun.
Benefits at Pfizer
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.
Our Competitive Benefits Programs help our colleagues by:
- Promoting Health and Wellness to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced-cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
- Strengthening Colleagues’ Financial Security by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.
- Providing Benefits and Time off for the Moments that Matter to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12 week parental leave policy for both parents of a new born, 10 day of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave, and additional country-specific programs.
- And so much more, depending on your country and site, Pfizer offers childcare facilities or discount programs, on-site health and/or fitness centers, movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
For U.S. based jobs, view an overview of Pfizer’s U.S. benefits program (opens in a new window)