电商运营经理 E-Commerce Operation Manager
- China - Shanghai - Shanghai
JOB SUMMARY:
负责产品在第三方电商平台的（包含B2C和O2O平台）的整体运营，并通过合作深度挖掘电商平台价值，支持业务的需求，实现业务创新；通过电商平台的能力强化辉瑞品牌价值，提升药品可及性，优化患者服务；协调内外部资源，合理规划运营方案，确保投入产出合理性；洞察行业和市场变化，清晰运营数据，布局医药电商合作生态。
RESPONSIBILITIES:
1、 负责产品在第三方电商平台的（包含B2C和O2O平台）销售目标制定与销售运营：依据品牌的销售策略制定线上营销策略，结合市场分析与自身分析，主导制定线上运营策略并主导与制订月度的销售计划，能够协调调动关键资源（如供应链、资金、公司内部配合等）并明确预算、资源分配，能够针对市场变化及时做出灵活的反应，确保销售目标的达成；
2、 深度挖掘电商平台可以提供的平台价值，能够通过外部电商平台的合作及其关联资源的能力更多支持业务需求，把握网络市场的整体趋势和发展动向，完成创新相关的电商平台的策略和执行，例如医生教育、患者教育、患者管理、创新支付等。
3、 负责持续提升产品的线上品牌价值和竞争力，如产品结构优化，挖掘潜力产品，提升产品竞争力，提升产品份额等；
4、 负责各电商渠道产品价格维护、检查和监督，并上报公司，使公司能够得到准确的市场信息及执行情况；
5、 负责各电商平台活动有效性评估及推广费用的分析，费用控制在预算内
6、 负责完成电商平台的数据分析和整理，及时跟进和反馈数据，收集、整理相关市场信息，包括平台动态、竞争动态等，进行有效分析并整理成相应格式的汇报文档，为公司业务创新开拓提供平台和数据支持；
7、 负责重要大型平台活动的项目管理：主导大型平台活动的项目（包含618、双11、疾病日等）启动，计划管理，项目总结；
8、 洞察行业和市场变化，通过电商平台能力产生创新的解决方案，应对突发事件，并能
够快速落地执行和持续跟进；
9、 负责电商平台的关系维护：负责平台运营沟通与关系维护，争取平台资源，更好促进辉瑞与平台的合作与发展； Customer Engagement，运营等
10、 负责协调相关内部各团队，支持完成电商运营所需的内部资源整合和完成内部流程，确保电商运营合规性；
11、 完成上级经理指派的其他各项工作；
EDUCATION AND EXPERIENCE:
1、 本科及以上学历，市场营销及医药相关专业优先；
2、 3年以上电商运营经验，7-10年以上互联网或医药行业工作经验；
3、 强执行力，能够快速反应快速执行；
4、 具有良好的品牌营销策划能力和市场洞察能力，
5、 具备较强的项目运营能力和统筹能力，能够预知风险并管理项目风险；
6、 精通熟悉医药类网站、专题策划、网络推广及运营工作方法
7、 了解医药行业相关管理法律法规、合规要求和管理规范；
8、 敢于突破，勇于创新，并能不懈努力，整合多方资源和方法实现目标；
9、 具备强烈的成就动机、较强的执行力、良好的计划和时间管理能力；
10、 具备良好的沟通技巧，能承担压力；
11、 较强的市场洞察能力、对新知识、技术和工具有热情，能快速适应变化。
TECHNICAL SKILLS REQUIREMENTS:
1、 有管理团队经验优先；
2、 有出色的口头和书面沟通能力以及演讲和引导技巧
3、 有英文读写能力和口语表达能力；
4、 强大的人际交往能力和影响力，以及沟通技巧
5、 能通过技术解决方案来管理项目，包括适当的 Microsoft Office 程序（即 Word、Excel、PowerPoint、Project、Visio）和 SharePoint。
诚信：
能够严格管理自己的行为，确保日常工作全部遵循公司政策、行业准则以及相关法律，包括但不限于FCPA (《反海外腐败法》)及相关中国大陆境内相关反腐法律条款。严守诚信，保持真实透明，在过往的工作中无任何违反法律规定的行为发生。
内部申请资格：
- 内部申请人需符合合规调查流程，处分等级&时限等要求。
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market ResearchBreakthroughs that change patients’ lives
Research confirms what intuition tells us: that purpose-driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.
Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:
“Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
“Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
“Patients’ lives” - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.
Our Values
To fully realize Pfizer’s purpose, we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
The “how” is represented by four simple, powerful values—courage, excellence, equity, and joy—that define our company and our culture.
Courage: Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive.
Excellence: We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes.
Equity: We believe that every person deserves to be seen, heard, and cared for. This happens when we are inclusive, act with integrity, and reduce healthcare disparities.
Joy: We give ourselves to our work, but it also gives to us. We find joy when we take pride, recognize one another, and have fun.
Benefits at Pfizer
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.
Our Competitive Benefits Programs help our colleagues by:
- Promoting Health and Wellness to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced-cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
- Strengthening Colleagues’ Financial Security by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.
- Providing Benefits and Time off for the Moments that Matter to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12 week parental leave policy for both parents of a new born, 10 day of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave, and additional country-specific programs.
- And so much more, depending on your country and site, Pfizer offers childcare facilities or discount programs, on-site health and/or fitness centers, movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
For U.S. based jobs, view an overview of Pfizer’s U.S. benefits program (opens in a new window)