高级市场经理
- China - Beijing - Beijing
POSITION SUMMARY
Own portfolio strategy to maximize franchise business and achieve earnings, revenue, and lifecycle management objectives. Assist the Marketing Director in building marketing capabilities within the product management team to drive business effectiveness and efficiency. Define and drive country-specific TA and brand strategies. Serve as the TA portfolio (or major strategic brand) lead, interfacing with WWT and global/local cross-functional teams.
KEY RESPONSIBILITIES
1. Portfolio Management
- Lead the development of portfolio and franchise strategies, including portfolio planning, LRF, and product lifecycle management
- Drive TA growth initiatives
- Provide cross-functional TA leadership across Field Force, Medical, Legal, Regulatory, and other key functions to ensure alignment
- Interface with WWT to secure strategic and operational support
- Forecast portfolio performance and track progress against targets
- Prepare reports and materials for internal communications
2. Organizational Effectiveness & People Development
- Assist the CTAL in designing an effective team structure to support business growth
- Support the establishment of competency requirements for marketing roles and performance standards for key market programs
- Develop and coach subordinates through structured coaching and training programs to deliver results
3. Resource Management
- Lead TA portfolio (or major strategic brand) budget planning and control
- Allocate and manage in-country portfolio budget and evaluate P&L performance
POSITION ACCOUNTABILITIES
Accountable For
- Leading portfolio strategy and planning
- Reviewing and actively contributing to brand plans and A&P allocation
- Leading cross-functional reviews of product lifecycle management strategies
- Reviewing key campaign development and execution
- Leading OP planning and working with SFE on target setting and FTE allocation
- Interfacing with WWT to gain support for relevant TA or brand initiatives
Shared Accountability
- Developing TA lifecycle management strategy with CTAL and WWT
- Building an effective organizational structure with CTAL and BU Head
- Developing marketing team competencies with CTAL
EDUCATION & EXPERIENCE
Qualifications
- Bachelor’s degree in Medical or Medicine; Master’s degree or MBA preferred
- Proficient in both written and spoken English
- Minimum 7 years of marketing experience, including at least 18 months as a Marketing Manager with people management experience
TECHNICAL & LEADERSHIP SKILLS
Commercial & Management Competencies
- Marketing, customer, and competitor insight
- Marketing execution excellence
- Strategic and operational business/marketing planning
- Data analysis, interpretation, and communication
- Performance and program metrics management
- Exceptional interpersonal skills
- Strong collaboration and negotiation skills (with Customer Marketing, Field Force, CTALs, BU Leads/CM)
- Strong prioritization across brands in a resource-constrained environment
- Vendor management
- Proficiency in local language and English
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market ResearchBreakthroughs that change patients’ lives
Research confirms what intuition tells us: that purpose-driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.
Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:
“Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
“Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
“Patients’ lives” - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.
Our Values
To fully realize Pfizer’s purpose, we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
The “how” is represented by four simple, powerful values—courage, excellence, equity, and joy—that define our company and our culture.
Courage: Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive.
Excellence: We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes.
Equity: We believe that every person deserves to be seen, heard, and cared for. This happens when we are inclusive, act with integrity, and reduce healthcare disparities.
Joy: We give ourselves to our work, but it also gives to us. We find joy when we take pride, recognize one another, and have fun.
Benefits at Pfizer
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.
Our Competitive Benefits Programs help our colleagues by:
- Promoting Health and Wellness to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced-cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
- Strengthening Colleagues’ Financial Security by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.
- Providing Benefits and Time off for the Moments that Matter to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12 week parental leave policy for both parents of a new born, 10 day of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave, and additional country-specific programs.
- And so much more, depending on your country and site, Pfizer offers childcare facilities or discount programs, on-site health and/or fitness centers, movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
For U.S. based jobs, view an overview of Pfizer’s U.S. benefits program (opens in a new window)