PADCEV, US Patient Marketing Director
- United States - Illinois - Lake Forest
- United States - Pennsylvania - Collegeville
- United States - New York - New York City
ROLE SUMMARY
Pfizer Commercial Oncology is introducing the world to the next era of cancer care. With a growing portfolio of novel therapies, industry-leading R&D, and a goal of delivering eight breakthroughs by 2030 across major cancer types, we're translating cutting-edge science into market-shaping impact. Here, you'll partner with exceptional colleagues across scientific, medical, and manufacturing teams, backed by advanced digital and AI-enabled infrastructure and the authority to accelerate medicines from discovery to delivery. Guided by our values of courage, excellence, equity, and joy, you'll have the opportunity to stretch your skills and build a career that evolves with you—across teams, roles, and the Pfizer enterprise. Join us to make history — for patients, for their families, for the future.
First launched in 2019, PADCEV has changed the treatment landscape by becoming a standard of care for the treatment of locally advanced/metastatic urothelial carcinoma (la/mUC). Last November, we launched in Muscle Invasive Bladder Cancer (MIBC) for cis-ineligible patients. We’re expecting an additional indication expansion for cis-eligible patients in August this year, or sooner. There is meaningful opportunity for growth and the MIBC launch has been tremendously successful thus far.
PADCEV is a dynamic, challenging, high priority brand within the Pfizer Oncology portfolio. This role will closely collaborate with our co-promote partner, Astellas, to develop, execute and measure all Patient initiatives.
The PADCEV brand team needs someone who can work in a fast-paced environment with the broader team, cross-functional partners, alliance partners, and be nimble and comfortable with ambiguity at times. Strong communication, project ownership, cross-functional partnership, and adding to a positive team culture, are all requirements for this job.
ROLE RESPONSIBILITIES
Lead all Patient strategy and related promotional planning, execution, and measurement for the PADCEV brand
Refine launch materials per final label for an indication expansion approval this summer
Lead Omnichannel Patient Engagement strategy and execution to drive product activation, including digital and social patient awareness.
Lead Media agency to define the Patient strategy and tactical execution
Build CRM Program and drivers to enhance patient and caregiver education to improve patient experience and avoid unnecessary early discontinuation
Identify opportunities for Field Force tactics to improve patient education, experience, and address AE management questions or concerns.
Partner with Advocacy to develop and deploy bladder cancer awareness initiatives; lead “Patient Ambassador” initiatives.
Accountable for Consumer agency budget to ensure projects are completed on time and within scope
Collaborate closely with marketing team colleagues and cross functional team members including Global Marketing, Patient Advocacy Team, Corporate Communications, MLR, Market Research, Analytics
Collaborate with all relevant Astellas counterparts to ensure alignment of strategy, budget, and execution plans
BASIC QUALIFICATIONS
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
BA/BS degree required + 8+ years work experience or MBA + 7+ years of work experience
Agency or vendor management experience, including budget management, required
Track record of innovation, leadership, and significant contribution to the growth of brands
Demonstrated ability analyze market research, customer needs, extract key insights, and translate these into meaningful strategies and in market results
Demonstrated ability to translate strategies into impactful execution of tactics, and measure KPIs
Demonstrated ability to manage and deliver results on multiple, complex, competing projects in a deadline-oriented environment
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop, and coach others, oversee, and guide the work of other colleagues to achieve meaningful outcomes and create business impact
Agile mindset: Track record of pushing boundaries and not accepting status quo, finding ways to deliver in the face of accelerated deadlines
PREFERRED QUALIFICATIONS
Oncology experience strongly preferred
Must have at least 4 years of brand marketing experience
Prior experience in consumer marketing preferred but not mandatory
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
Work travel may be up to 20%
OTHER JOB DETAILS
Last Date to Apply for Job: June 22, 2026
Eligible for Relocation Package: No
Work Location Assignment: NYHQ - Collegeville, PA - Lake Forest, IL
Relocation assistance may be available based on business needs and/or eligibility.

Candidates must be authorized to be employed in the U.S. by any employer.
U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.

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EEO & Employment Eligibility
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Marketing and Market Research
Breakthroughs that change patients’ lives
Research confirms what intuition tells us: that purpose-driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.
Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:
“Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
“Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
“Patients’ lives” - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.
Our Values
To fully realize Pfizer’s purpose, we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
The “how” is represented by four simple, powerful values—courage, excellence, equity, and joy—that define our company and our culture.
Courage: Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive.
Excellence: We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes.
Equity: We believe that every person deserves to be seen, heard, and cared for. This happens when we are inclusive, act with integrity, and reduce healthcare disparities.
Joy: We give ourselves to our work, but it also gives to us. We find joy when we take pride, recognize one another, and have fun.
Benefits at Pfizer
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.
Our Competitive Benefits Programs help our colleagues by:
- Promoting Health and Wellness to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced-cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
- Strengthening Colleagues’ Financial Security by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.
- Providing Benefits and Time off for the Moments that Matter to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12 week parental leave policy for both parents of a new born, 10 day of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave, and additional country-specific programs.
- And so much more, depending on your country and site, Pfizer offers childcare facilities or discount programs, on-site health and/or fitness centers, movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
For U.S. based jobs, view an overview of Pfizer’s U.S. benefits program (opens in a new window)