Retail Brand Manager
- China - Shanghai - Shanghai
- 参与制定品牌年度规划，制定零售渠道品牌销售目标；定期追踪生意目标达成
- 品牌营销活动规划与执行：负责归划线上线下品牌营销活动的设计规划，且在全国进行项目落地和执行; 与销售团队紧密合作，执行和跟进各产品区域市场计划；对于区域内的日常活动，与各区对接，协调内外部资源推动活动落地；负责区域内创新项目，拓展公司及产品品牌
- 新品上市活动计划设计及落地跟进：基于新品上市规划，协助制定新品上市活动计划，与相关部门对接支持监督新品上市落地，追踪新品表现保证各渠道市场目标达成
- 信息收集及分析：收集、反馈区域内相关市场信息，并提供建设性解决方案；公司及产品市场信息；行业相关信息
- 建立和保持有效沟通系统，定期与上级经理汇报工作进展，与销售团队和其他部门建立协作关系；
- 为制订和修改销售相关的政策和流程及其他内部政策提供建议，以实现高效率的销售运作；
- 支持公司的各项创新举措，主动探索创新的机会和方法
- 完成上级经理指派的其他各项工作
任职要求：
- 教育：
- 本科以上学历，具备英语沟通能力，硕士以上学历优先
- 工作经验：
- 外部应聘者需至少5年以上品牌管理相关工作经验, 且具有零售医药背景
有跨国医药公司相关治疗领域、OTC、大健康公司背景优先 - 技能：
良好的中英文表达、写作能力和办公软件操作技能。
具有较强的沟通、协调能力和团队合作意识。
熟悉医药行业渠道品牌运营，了解行业趋势与动态，具备良好的商业敏感度及品牌管理与营销触觉
具有品牌发展运营的敏锐力及分析力，对市场变化反应快，并有较强的统筹规划能力与执行力
熟悉行业内最新的市场工具，并能快速学习，灵活应用以解决问题
善于自我激励，自我挑战和管理压力。
能够适应经常性出差。
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.

Marketing and Market ResearchBreakthroughs that change patients’ lives
Research confirms what intuition tells us: that purpose-driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.
Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:
“Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
“Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
“Patients’ lives” - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.
Our Values
To fully realize Pfizer’s purpose, we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
The “how” is represented by four simple, powerful values—courage, excellence, equity, and joy—that define our company and our culture.
Courage: Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive.
Excellence: We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes.
Equity: We believe that every person deserves to be seen, heard, and cared for. This happens when we are inclusive, act with integrity, and reduce healthcare disparities.
Joy: We give ourselves to our work, but it also gives to us. We find joy when we take pride, recognize one another, and have fun.
Benefits at Pfizer
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.
Our Competitive Benefits Programs help our colleagues by:
- Promoting Health and Wellness to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced-cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
- Strengthening Colleagues’ Financial Security by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.
- Providing Benefits and Time off for the Moments that Matter to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12 week parental leave policy for both parents of a new born, 10 day of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave, and additional country-specific programs.
- And so much more, depending on your country and site, Pfizer offers childcare facilities or discount programs, on-site health and/or fitness centers, movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
For U.S. based jobs, view an overview of Pfizer’s U.S. benefits program (opens in a new window)