辉瑞制药-偏头痛-患者市场经理-北京
- China - Beijing - Beijing
Customer Marketing Manager Role Summary
This role will be responsible for advancing and executing innovative patient solutions and multi-channel patient content & activation strategies, contributing to increasing diagnosis efforts in health systems. The role owns end-to-end patient content development, omni-channel education deployment, patient activation initiatives, diagnosis rate growth, and partnerships with 3rd-party organizations.
ROLE RESPONSIBILITY
●Develop patient awareness, education & activation strategy with clear audience segmentation based on patient journey and patient insights.
●Fully leverage all kinds of platforms, including online media, social media, vertical healthcare channels and offline activities to drive massive disease education outreach and sustainable patient activation.
●Develop market research programs in terms of consumer journey and patient insights to iterate content strategy and patient activation tactics.
●Conduct all activities and make all decisions in accordance with company policies & SOPs, Pfizer Values, & regulatory guidelines.
●Coordinate with customer-facing medical, marketing and digital teams to deliver customer programs and ensure strong external stakeholder and patient engagement.
●Collaborate with external HCOs, media, digital platforms and other external partners to scale disease education and patient activation campaigns.
QUALIFICATIONS AND REQUIREMENTS
●Bachelor’s Degree required. Advanced degree preferred; background in commercial, pharmaceutical or health care industry is preferred.
●3+ years of working experience in patient/consumer marketing, or consulting background with solid consumer marketing project experience.
●Ability to facilitate stakeholder & customer commitments and act on customer insights.
●Demonstrated strong commitment to integrity & compliance.
●Proactive, innovative and courageous to initiate and drive new patient content and activation projects under ambiguous business environment.
●Successful track record of navigating complex projects and influencing cross-functional teams to deliver breakthrough results.
●Proven ability to proactively lead strategic thinking, connect resources, communicate effectively and lead by influence.
●Effectively execute strategies with internal and external stakeholders.
●Fluent written and spoken English; proficient in Word, Excel and PowerPoint.
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.

Marketing and Market ResearchBreakthroughs that change patients’ lives
Research confirms what intuition tells us: that purpose-driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.
Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:
“Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
“Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
“Patients’ lives” - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.
Our Values
To fully realize Pfizer’s purpose, we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
The “how” is represented by four simple, powerful values—courage, excellence, equity, and joy—that define our company and our culture.
Courage: Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive.
Excellence: We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes.
Equity: We believe that every person deserves to be seen, heard, and cared for. This happens when we are inclusive, act with integrity, and reduce healthcare disparities.
Joy: We give ourselves to our work, but it also gives to us. We find joy when we take pride, recognize one another, and have fun.
Benefits at Pfizer
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.
Our Competitive Benefits Programs help our colleagues by:
- Promoting Health and Wellness to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced-cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
- Strengthening Colleagues’ Financial Security by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.
- Providing Benefits and Time off for the Moments that Matter to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12 week parental leave policy for both parents of a new born, 10 day of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave, and additional country-specific programs.
- And so much more, depending on your country and site, Pfizer offers childcare facilities or discount programs, on-site health and/or fitness centers, movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
For U.S. based jobs, view an overview of Pfizer’s U.S. benefits program (opens in a new window)