Guidance and best practices to engage with our team (Channel Management) are listed below.
From a timing perspective, please adhere to these recommendations:
Overview
Final manuscript (word document, tracked changes and comments, clear outline of all headers, paragraphs, bullets, links, etc) that has been approved by your review process, such as RC.
It is strongly recommended that infographics be in SVG format, complete with text layers, so they are SEO friendly. When budget/time does not allow for that, you may provide standard PNG files instead (JPGs are not recommended).
If a PDF needs to be uploaded onto the site, please ensure there is at least one existing link in the document that links back to ‘https://Pfizer.com…’. This is a Search Engine Optimization (SEO) best practice and a requirement for all new/updated PDFs being uploaded onto Pfizer.com.
Wireframes in PDF format, with comment tracking
Feedback during UAT should be provided either in annotated PDF format with clear comments and directions, or WORD format with tracked changes.
Pfizer.com capabilities page (provides overview of most commonly used components to build a page, we can provide guidance on layout based on your needs/audience):