Patient Centricity White Paper
Patient centricity within Pfizer Oncology has always been a longstanding focus. Through the years, our team has cultivated relationships with patient advocacy groups across therapeutic areas with a common goal to ensure equity for all. In 2019, to expand these efforts and further embed patient insights and experience into all activities, Pfizer Oncology launched an initiative to create a Patient Centric Ecosystem (POPCE) with 45+ organizations to come together to share information and identify concrete actions and collectively move forward on solutions to problems that inadvertently create barriers for cancer patients.
To provide learnings and best practice suggestions for others seeking to pursue similar efforts, this report provides a detailed overview of how Pfizer and a network of cancer patient advocacy leaders collectively identified gaps in the cancer care system to build this foundational infrastructure – an ecosystem – for partnering to advance patient centricity.