Patient Centricity White Paper
Patient centricity continues to be a priority focus at Pfizer. Through the years, our team has cultivated relationships with patient advocacy groups across oncology therapeutic areas with a common goal to ensure equity for all. In 2019, to expand these efforts and further embed patient insights and experience across all activities, Pfizer and our advocacy partners launched the Pfizer Oncology Patient Centric Ecosystem (POPCE). Today 120+ partner advocacy and professional organizations continue to come together to share information, identify concrete actions and collectively move forward on solutions to problems that inadvertently create barriers for cancer patients.
To provide learnings and best practice suggestions for others seeking to pursue similar efforts, this report provides a detailed overview of how Pfizer and a network of cancer patient advocacy leaders collectively identified gaps in the cancer care system to build this foundational infrastructure – an ecosystem – for partnering to advance patient centricity. It includes the resulting achievements, changes and highlights some of the upcoming efforts to address inequities in cancer care.
POPCE put forward a "call to action" to address emerging health disparities in partnership with community leaders. This led to the launch of POPCE “Texas Beta” to advance shared understanding of gaps, behavioral trends, and resources to help bring patients to appropriate care, with the long-term goal to scale. The beta has since evolved into Oncology CAUSE (Collaborative Actions to Understand and Solve for Equity), which is transforming collaborations and working alongside local partners to address disparities and improve health outcomes in communities that face barriers or limited access to cancer care.
Click here to download the whitepaper
We are also happy to share Pfizer’s Amplify Humanity Quilt—a powerful symbol of unity, hope, and compassion within the oncology community, created by artist and Pfizer colleague, Joseph Thatcher. This quilt weaves together the stories and voices of patients, caregivers, and advocates. Each patch represents strength, resilience, and the human connections that help us heal.
The Amplify Humanity Quilt reminds us that every journey matters and that, together, we can create something truly beautiful and strong. This initiative proudly supports the pediatric patient advocacy organization, the Oliver Patch Project (OPP), which uses the power of patches to mend, heal, and foster a community grounded in love and support. To date, OPP has provided over 100,000 patches of love and encouragement to children, teens, and young adults facing cancer and mental health challenges around the world—reminding them that they are seen, valued, and never alone.
Join us in celebrating the spirit of community and the difference we make when we come together—amplifying humanity, one stitch (and one patch) at a time.
#AmplifyHumanity #QuiltOfHope #OncologyCommunity