Senior Associate, Web Analytics
- United States - New York - New York City
ROLE SUMMARY
The Senior Associate, Web Analytics and Content Intelligence will play a critical role within Pfizer's Media Measurement department. They will be responsible for supporting the development and implementation of web analytics and content intelligence analyses to enhance Pfizer's digital presence. Successful performance in this role requires exceptional cross-functional collaboration skills, as the Senior Associate will closely collaborate with key business partners both internally and externally. They will contribute to the detailed process of report delivery, including defining specifications, ensuring quality assurance, and timely distribution.
The Senior Associate will also be responsible for maintaining smooth operational processes, facilitating on-time presentations, and promptly responding to data inquiries. Their meticulous attention to detail and dedication to efficient workflows will be instrumental in achieving these objectives. This position presents a unique opportunity to have a significant impact on Pfizer's digital marketing efforts. The Senior Associate will contribute to the company's transformation and help shape its digital presence as a leading healthcare organization.
ROLE RESPONSIBILITIES
Support delivery of web analytics and creative reporting for their line of business including: · Track and ensure timely delivery of Monthly Business Reviews (MBRs) and Quarterly Business Reviews (QBRs).
Collaboration with Media Measurement colleagues and agency partners to ensure web and creative reporting effectively integrates into end-to-end reviews of media campaign performance reports.
Create & oversee website business requirements for analytics, & tagging · Oversee UAT with agency & cross-functional team
Maintain SDR to provide Digital for implementation
Liaison with media & digital on 3rd party tagging
Work with Publicis to apply eVars, etc. to Adobe Analytics
Contribute to user experience (UX) related analyses, providing insights and recommendations to improve the user journey and optimize website performance.
Field ad hoc analytic questions, supporting colleagues in use of dashboards
Track agency activities and ensure timely updates of reporting dashboards when needed (e.g., annual update, website updates mid-year)
Support quality assurance (QA) checks on dashboards and other analytic updates, ensuring accuracy and resolving any issues promptly.
Support web and creative test and learn programs for their lines of business, collaborating with stakeholders to design experiments and analyze results to inform future strategies.
Consult with leadership team to understand and meet their reporting needs, providing insights and recommendations to drive data-informed decision-making.
Stay up to date with industry trends and best practices in web analytics, content intelligence, marketing, and measurement, continuously expanding knowledge and expertise in these areas.
BASIC QUALIFICATIONS
Bachelor's degree in a related field (e.g., Marketing, Business, Data Science) with at least 2+ years of experience; OR a master's degree; OR an associate's degree with 6+ years of experience; OR a high school diploma (or equivalent) and 8+ years of relevant experience.
1 year or more years’ experience in web analytics in a professional environment is preferred.
Prior experience within the pharmaceutical, healthcare, or a related life sciences industry and in their assigned line of business.
Familiarity with data-driven media planning and buying approaches.
Acumen for analyzing data sets and providing actionable insights for executive decision making.
Strong collaboration skills and the ability to work effectively with cross-functionalteams.
Experience with web analytics tools such as Adobe Analytics (preferred), Google Analytics, or similar platforms, Adobe Tag Manager, A/B testing platforms, MTA tools, Dynamic Creative Optimization, and AI products.
Ability to contribute to cross-functional and cross-business projects and initiatives, identifying risks and removing roadblocks to enable the teams to achieve successful delivery.
Strong writing, presentation, and influencing skills.
Ability to thrive under pressure, take accountability, and meet deadlines, strong attention to detail.
Excellent listening, time management, organizational and interpersonal skills. Demonstrated ability to work in a team environment.
Exceptional interpersonal skills.
Creative, innovative problem solver who leads with insights derived from data.
Experience with Microsoft tools such as Word, PowerPoint, Excel, Teams.
Team player, flexible, adaptable, energized and ready to roll of their sleeves to help create this new function within Media Measurement!
OTHER JOB DETAILS
Last Day to Apply: May 28, 2026
Work Location Assignment: Hybrid, requires 2 -3 days per week from site
Relocation assistance may be available based on business needs and/or eligibility.

Candidates must be authorized to be employed in the U.S. by any employer.
U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.

Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Pfizer endeavors to make www.pfizer.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email disabilityrecruitment@pfizer.com. This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned.
Breakthroughs that change patients’ lives
Research confirms what intuition tells us: that purpose-driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.
Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:
“Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
“Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
“Patients’ lives” - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.
Our Values
To fully realize Pfizer’s purpose, we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
The “how” is represented by four simple, powerful values—courage, excellence, equity, and joy—that define our company and our culture.
Courage: Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive.
Excellence: We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes.
Equity: We believe that every person deserves to be seen, heard, and cared for. This happens when we are inclusive, act with integrity, and reduce healthcare disparities.
Joy: We give ourselves to our work, but it also gives to us. We find joy when we take pride, recognize one another, and have fun.
Benefits at Pfizer
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.
Our Competitive Benefits Programs help our colleagues by:
- Promoting Health and Wellness to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced-cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
- Strengthening Colleagues’ Financial Security by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.
- Providing Benefits and Time off for the Moments that Matter to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12 week parental leave policy for both parents of a new born, 10 day of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave, and additional country-specific programs.
- And so much more, depending on your country and site, Pfizer offers childcare facilities or discount programs, on-site health and/or fitness centers, movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
For U.S. based jobs, view an overview of Pfizer’s U.S. benefits program (opens in a new window)