Business & Market Access Strategy Lead
- Hong Kong - Quarry Bay
In this role, you will lead Business Strategy and Market Access for Hong Kong & Macau, collaborating with leadership and key stakeholders to shape strategic direction, drive sustainable growth, and implement AI-powered innovations. You will oversee the development of payer value propositions, pricing strategies, and market access priorities to maximize patient access and ensure timely reimbursement across therapeutic areas.
Working cross-functionally, you will engage external and internal partners—including payers, government, commercial teams, and advocacy groups—to strengthen equity in treatment access, optimize patient journeys, and communicate the value of our therapies through evidence-based strategies.
Business Strategy:
- Collaborate with the Leadership team to develop and execute the Business Strategy Roadmap for Hong Kong & Macau. This includes initiating and managing external projects or partnerships with government bodies, institution, and other strategic stakeholders to achieve long-term business objectives.
- Lead the review and evolution of existing business models and strategies, exploring options across different therapeutic areas to ensure sustainable growth and organizational resilience.
- Lead business development efforts to identify, prioritize, and bring in new therapeutic areas that address unmet clinical needs, working with internal and external stakeholders to shape opportunities from concept through execution.
- Drive cross-functional alignment by facilitating regular strategy workshops and providing leadership in change management initiatives to support transformation goals. Act as a key liaison between internal teams and external partners to ensure seamless execution of strategic priorities.
- Drive the organisation’s AI enablement by assessing current AI fluency and partnering with internal team to identify and implement opportunities that leverage AI for enhanced business processes, productivity, and effectiveness.
- Identify and champion areas where AI solutions can foster innovation, such as automating market analysis, streamlining reporting, and supporting data-driven decision making. Collaborate with cross-functional teams to pilot new AI-powered tools and workflows that introduce fresh approaches to problem solving and enhance organisational productivity.
- Monitor emerging AI trends and technologies in the healthcare and pharmaceutical sectors, providing strategic recommendations on their adoption to support innovative business practices and new ways of working. Work closely with stakeholders to evaluate pilot projects and scale successful AI initiatives across the organisation.
Market Access：
- Develop and maintain the public and private payer value proposition and the pricing strategy in the different sectors over product life cycle and lead the business case development for the internal endorsement on pricing strategy
- Translate customer insights into knowledge and expertise that will optimize product reimbursement plans.
- Lead cross-functional teams to develop market access priorities/strategies and ensure its successful execution.
- Partner with commercial partners to drive timely and effective HA formulary & safety net enlistment strategies.
- Drive for new partnership initiatives/projects that focus on broadening patient profile and increasing access to Pfizer’s products.
- Identify and drive stakeholders’ partnership opportunities to enable successful enlistment.
- Provide the payer insight for market access strategy of new products/ indications and develop the scenario and business case to get the internal endorsement on the business case with access strategy.
- Undertake and / or commission price sensitivity research as needed to optimize the co-pay or out-of-pocket pricing dynamics.
- Scan the Market/ Competition landscape analysis to identify opportunity areas for novel and emerging solution in the patient ecosystem.
- Create frameworks to effectively measure and monitor key KPIs to create an insights-driven engagement strategy, across multiple communication channels to drive patient outreach.
- Responsible for unbranded Disease awareness communications and collaborate on unbranded material for patients, where permissible by local law.
- Conduct detailed need Gap Analysis and provide creative and effective solutions basis patients’ and caregivers’ unmet needs to improve the patient journey experience.
Qualifications：
- Bachelor’s Degree in Business, Pharmacy, Science, Health Sciences, Economics, Public Health.
- Extensive leadership experience in the pharmaceutical industry, typically with a minimum of 10 years in progressively senior roles encompassing operations, commercial, and strategic functions.
- Proven track record in market access, pricing, sales, product or brand management, business development, health economics, or key account management within the pharma sector.
- Demonstrated ability to lead cross-functional teams, drive operational excellence, and implement process improvements to support business growth and compliance.
- Strong understanding of regulatory requirements, quality standards, and risk management practices relevant to pharmaceuticals.
- Exceptional communication, negotiation, and stakeholder management skills, with the ability to build partnerships across diverse teams and external organisations.
- Capability to lead the organisation in adopting AI-driven processes and initiatives, empowering teams to build AI fluency and fostering a culture of innovation and continuous learning.
- Proficiency in both English and Chinese languages, with the ability to communicate effectively across multicultural environments, is essential for this role.
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Market AccessBreakthroughs that change patients’ lives
Research confirms what intuition tells us: that purpose-driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.
Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:
“Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
“Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
“Patients’ lives” - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.
Our Values
To fully realize Pfizer’s purpose, we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
The “how” is represented by four simple, powerful values—courage, excellence, equity, and joy—that define our company and our culture.
Courage: Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive.
Excellence: We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes.
Equity: We believe that every person deserves to be seen, heard, and cared for. This happens when we are inclusive, act with integrity, and reduce healthcare disparities.
Joy: We give ourselves to our work, but it also gives to us. We find joy when we take pride, recognize one another, and have fun.
Benefits at Pfizer
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.
Our Competitive Benefits Programs help our colleagues by:
- Promoting Health and Wellness to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced-cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
- Strengthening Colleagues’ Financial Security by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.
- Providing Benefits and Time off for the Moments that Matter to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12 week parental leave policy for both parents of a new born, 10 day of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave, and additional country-specific programs.
- And so much more, depending on your country and site, Pfizer offers childcare facilities or discount programs, on-site health and/or fitness centers, movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
For U.S. based jobs, view an overview of Pfizer’s U.S. benefits program (opens in a new window)